Publisher's Synopsis
"Sensory evaluation, or "sensory analysis" as it often is called, is the study of human (and sometimes other animal) responses to products or services. It usually is used to answer one of three broad categories of questions related to products: "What is the product in terms of its perceived characteristics;" "Is the product different from another product;" and "How acceptable is the product (or is it preferred to some other product)." Those three broad questions are critical to the development, maintenance, and performance of most products"--.
