Sense and Respond The Journey to Customer Purpose

Sue Barlow, Stephen Parry, Mike Faulkner

2005

Hardback (31 May 2005)

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Publisher's Synopsis

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9781403945730
Publisher:	Palgrave Macmillan UK
Imprint:	Palgrave Macmillan
Pub date:	31 May 2005
Edition:	2005
DEWEY:	658.812
DEWEY edition:	22
Language:	English
Number of pages:	208
Weight:	476g
Height:	243mm
Width:	164mm
Spine width:	16mm