Publisher's Synopsis
The process described here, the Semantic-aware SEO workflow, increases the relevance of published content, providing metadata that generates meaning and semantically connects data. This process helps resolve ambiguities when answering a question with specific search intent.
This little book was born from my desire to document my thoughts and practices around my search engine optimization work and the insights I gained while studying Librarianship at the University of Rio Grande do Sul, Brazil. Taxonomies, Ontologies, and SEO are three elements born to live together. But before we get into the beautiful world of Semantic SEO, let's talk about what website optimization was like before using semantics. Semantic SEO is the process of constructing meaning and aligning concepts to content and websites on the web. In this way, the optimization specialist helps the semantic search engines to improve their understanding of the same content, making the algorithms classify them as high quality, increasing their presence in the search results pages, the SERPs. The Semantic SEO eBook - Semantic Workflow was written as a proposal for a work methodology that connects the latest in SEO with Information Sciences and Librarianship, describing the use of taxonomies and ontologies in optimizing websites for search engines. semantically, Semantic SEO.
