Publisher's Synopsis
Selling in the Middle East is a practical guide designed to help sales professionals and organisations navigate this complex yet rewarding landscape. The book provides essential insights into the region's cultural nuances, business practices, and sales strategies. It offers tools to build trust, foster strong relationships, and tailor approaches to the specific needs of Middle Eastern customers and markets.
Through detailed chapters covering topics such as navigating cultural expectations, adapting to regional business environments, leveraging digital transformation, and understanding legal and financial considerations, this book equips readers with actionable knowledge. Whether you are new to the region or looking to refine your approach, Selling in the Middle East is your comprehensive guide to unlocking the potential of one of the world's most vibrant and promising markets.
