Publisher's Synopsis
This provides a clear explanation of theory and practice and covers the whole range of practical sales and marketing techniques. It includes case studies and assignments and is now in a larger format.;The third edition of this text provides sales and marketing students with both a theoretical framework and effective training in the whole range of practical sales and marketing techniques. Fully updated to incorporate new case studies and assignments with a greater European orientation, it provides coverage of both personal selling skills and sales management practice within one book.;It is aimed at students taking sales management, marketing and business studies courses and professional studies for CIM (for which this text is core reading), MBA, CAM and LCCI.
