Publisher's Synopsis
These overhead transparencies accompany the main text which provides students with a theoretical framework and effective training in a range of practical sales and marketing techniques.
About the Publisher
World Business Thinking.What we learn today can change our business lives tomorrow. It can change our organizations and the way they compete change the strategies we pursue, and change forever the way we work. That's why we have created the world's first truly global business publishing programme dedicated to informing and inspiring business minds for a life of learning. FT Prentice Hall books bring together the latest business thinking from the best business minds in the world, and help students to learn and professionals to excel. Whether it's with a strategy that opens new doors, a technique that solves a problem, or simply a new perspective that helps makes sense of it all, our books are there to help the business world to live and learn. This powerful collaboration between the Financial Times and Pearson Education brings together the authority and imprimatur of the world's leading business newspaper with the publishing expertise of the world's leading educational publisher. FT Prentice Hall has rapidly developed into a flagship global publishing programme.
