Selling Is Out. Create Buy-in Become a Leader in Business Development and Help More Clients With Your Solutions

This book is specifically written for accountants, lawyers, engineers, architects, financial planners, brokers, consultants, business advisers and bankers - even though others may benefit from it too. These educated, intelligent people have acquired a great deal of technical (product) knowledge and experience in order to qualify for their profession and whom have well-defined expertise on offer. They are professionals and assist clients with advice, best practices, useful ideas, experience and intangible products. Integrity plays a major role in service-based industries. In the absence of a tangible product, clients attach even more importance to the qualities and values of these trusted advisers who are professional and financial services experts. Through continuous application of the principles explained in this book, you will benefit in at least four ways: - Become a highly respected and regarded leader in your field - Feel terrific about yourself - Earn more money, faster - Help numerous people with your knowledge, advice and experience