Publisher's Synopsis
Are you building a business or working a practice?
A simple system to build a business
Who are small business owners?
How do you find them?
Why small business owners buy
Get them to call you
A simple marketing plan that works
What to do when they call
The 111/2-minute interview
Follow up, follow up, follow up
Spinoff business
Turning a customer into a client
Making lots and lots of money
"A must have guide to selling insurance to small business."
Bill Walker, Blue Cross Ontario
