Paperback (23 Apr 2009)
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This text presents a complete guide to planning and implementing advertising sales. It starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure.
| ISBN: | 9781852525811 |
| Publisher: | Management Books 2000 |
| Imprint: | Management Books 2000 |
| Pub date: | 23 Apr 2009 |
| DEWEY: | 659.131 |
| DEWEY edition: | 22 |
| Number of pages: | 156 |
| Weight: | 264g |
| Height: | 210mm |
| Width: | 149mm |
| Spine width: | 10mm |
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