Publisher's Synopsis
With every new project, design must communicate. Creative professionals recognise that graphic design is a valuable asset in the business world. In today's rapidly evolving technology landscape, sending messages and making impressions has never been more important, or more challenging. This book presents examples of innovative, creative design that succeeds in this ever-changing environment. Hundreds of examples of Supon Design Group's best work are included - ranging from print to new media and logos to packaging - with an accompanying caption that describes each one. In addition, extensive case studies investigate the design process, offering in-depth discussion of each client's journey from problem to solution. Analysis of various industries is also provided, giving a full understanding of the varied contexts in which graphic design can operate. A perfect resource for large design firms or beginning design students, See Design, Hear Design, Speak Design inspires and educates with visual metaphor that are indeed seen, heard and spoken.