Publisher's Synopsis
A light-hearted look at sales departments' quests for customers, which draws an analogy between the courtship of a lover and the winning and maintenance of a sales customer.
About the Publisher
Kogan Page is a leading independent global publisher of business books at all levels encompassing the fundamentals of business, practical guidance and cutting-edge business topics. We publish some of the world's foremost and innovative books for professionals in Management and Leadership, Marketing, Human Resources and Coaching, and Logistics and Operations.
