Publisher's Synopsis
To become a great copywriter, there are certain rules you need to follow. Like all rules, they can be broken - but only when you know why they were created. This rule book is short. It contains only what you need to know in short, bite-sized chunks. Follow the rules and your writing will improve immediately. Writing at its best gets readers involved in the story. And when your readers are involved, they are at your mercy. The best copywriters know this and use persuasion techniques with care. As we're often saying in the Science of Copywriting Facebook group, there are heroes and villains. They both use persuasion techniques, but only the heroes achieve the satisfaction they want. If you're into copywriting, please do join us. You'll get meaningful advice every day. This simple book also includes a number of extras for beginners just starting out in the field of copywriting and business.
