1st Edition 2015
Paperback (31 Dec 2013)
Not available for sale
Out of stock
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
| ISBN: | 9781349572007 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Pivot |
| Pub date: | 31 Dec 2013 |
| Edition: | 1st Edition 2015 |
| Number of pages: | 163 |
| Weight: | -1g |
| Height: | 216mm |
| Width: | 140mm |
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