Publisher's Synopsis
More than just a book, this is a strategic execution map for leaders who want to build businesses with soul, consistency, and long-term vision. Instead of buzzwords and theories detached from reality, you'll find practical frameworks, strategic decisions, and lessons drawn from the author's hands-on experience at Brazil's largest marketing consultancy.
With accessible yet powerful language, Eduardo Braga reveals the behind-the-scenes strategies of companies that scaled intelligently - by respecting culture, developing leaders internally, managing margins, and turning storytelling into real sales. Divided into four parts, the book explores topics such as smart capital, intentional succession, collective culture, high-performance teams, governance with purpose, revenue-driven digital presence, and sustainable growth in the real Brazilian market.
Ideal for leaders, entrepreneurs, and executives, this book is a call to stop chasing shortcuts and start building legacies. Because scaling is not just about growing - it's about growing with structure, strategy, and identity.
Are you ready to play the game of those who build for real?
