Delivery included to the United States

Sales and Marketing for Travel and Tourism

Sales and Marketing for Travel and Tourism

2nd Edition

Paperback (01 Feb 1994)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Text for undergraduates courses in travel/tourism sales and marketing.

Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is a definitive guide to sales and marketing practices for travel and tourism professionals. The book is complete with real-world examples and case studies. The book discusses demographic and pyschographic information, sales interviews, telemarketing, advertising, external and internal market segmentation and the product service marketing mix.

Book information

ISBN: 9780137865185
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 2nd Edition
DEWEY: 338.4791
DEWEY edition: 20
Language: English
Number of pages: 357
Weight: 521g
Height: 180mm
Width: 235mm
Spine width: 15mm