Publisher's Synopsis
Compiled by leading consultants at Price Waterhouse, this is an authoritative source of accurate, up-to-date information to help companies make the right choice of sales and marketing software and so achieve maximum return on their investment.;It offers practical, expert advice on delivering sales and marketing systems, details the products on the market and helps the reader identify particular software packages which will suit their needs. It includes a practical easy-to-use reference director of the findings of a research survey into packages available, their suppliers and the clients who use them and also explains the trends occurring in the field of marketing information.;Key features: includes details of European sales and marketing software packages; a completely up-dated references section including information on numerous new companies; includes case study material on both large and small firms; highlights the advantages, disadvantages, risks and potential pitfalls involved in implementing a sales and marketing systems; includes case study material on both large and small firms including First Direct, Freemans, Rank Xerox, Anchor Chemical and Mercury Personal Communications.;It is aimed at marketing and IT directors, marketing services managers, systems project managers, consultants and suppliers of marketing software and hardware.
