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Sales and Marketing Environment 1996-97

Sales and Marketing Environment 1996-97 - The Marketing Series

Paperback (01 Aug 1996)

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Publisher's Synopsis

Written for students studying for the module in the CIM Certificate syllabus, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.

Book information

ISBN: 9780750629133
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.82
DEWEY edition: 20
Number of pages: 238
Weight: -1g