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Sales Scripts That Sell

Sales Scripts That Sell

2nd Edition

Paperback (16 Oct 2007)

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Publisher's Synopsis

Whatever the scenario, effective salespeople know how to immediately establish customer rapport, build trust and self-confidence, overcome resistance and objections -- and win sales. Completely updated with all new material, Sales Scripts That Sell puts the most powerful selling scripts at readers' fingertips, providing solutions for a wide range of sales situations.

An all-in-one training manual for every level of experience, the book is arranged by selling activity, including:

  • Prospecting
  • Controlling the sale
  • Countering objections
  • Handling stalls
  • Closing
  • Getting referrals.
Complete with new scripts for e-mail and voicemail, this go-anywhere, easy-reference guide ensures that the language salespeople use is positive, effective, and on target. The book contains motivational introductions, warm-up exercises, memory joggers, and even "stage directions," with instructions on use and delivery. Proven, practical, and all new, this is a must-have book for sales professionals everywhere.

Book information

ISBN: 9780814474211
Publisher: McGraw-Hill Education
Imprint: AMACOM
Pub date:
Edition: 2nd Edition
DEWEY: 658.85
DEWEY edition: 22
Number of pages: 181
Weight: 323g
Height: 90mm
Width: 61mm
Spine width: 5mm