Publisher's Synopsis
Whatever the scenario, effective salespeople know how to immediately establish customer rapport, build trust and self-confidence, overcome resistance and objections -- and win sales. Completely updated with all new material, Sales Scripts That Sell puts the most powerful selling scripts at readers' fingertips, providing solutions for a wide range of sales situations.
An all-in-one training manual for every level of experience, the book is arranged by selling activity, including:
- Prospecting
- Controlling the sale
- Countering objections
- Handling stalls
- Closing
- Getting referrals.