Publisher's Synopsis
Excerpt from Sales Programs of Nine Regional Supply Cooperatives
Four major farm supply commodities - feed, seed, fertilizer, and agricultural chemicals - present different promotional and sales technique problems. Services and sales personnel are considered important in the sales of all four farm supplies. Price is the most important consideration only for agricultural chemicals.
While little operating difference exists between cooperative and noncooperative firms selling farm supplies, regional cooperatives are strong or have an advantage in several areas. Sales programs of the nine regionals revealed several ways cooperatives can capitalize on their strengths or advantages. These sales strategies are to.
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