Publisher's Synopsis
This special edition consists of articles based on efforts at changing upstream conditions. Three of the papers here were from the 2014 SMART -- Social Marketing Advances in Theory and Research -- Conference held at Chateau Lake Louise on the edge of a glacial lake in Banff National Park in Canada. The small conference in this amazing location helped provide a great basis for stimulating thought in this area. These presentations and now articles provide some examples where structural changes have been applied.
