Publisher's Synopsis
It's common knowledge that 90 percent of startups die while only 10 percent waggle out of the drenches. Individually, most of us desire to be successful, but not many of us believe that we have "arrived" or that we have achieved our desired level of success. We were taught that succeeding as an entrepreneur is only all about working ridiculously harder than anyone else and persisting beyond the challenges. Then, and only then, will you "make it." That is a big bunch of hooey. Every serious entrepreneur has only one option and that is nothing order than believing that there is one factor above the others that allows for great success: It is simply called brutal honesty. Read to know what this all important "Two words" phrase means squarely!!
