Publisher's Synopsis
Every iconic brand has an origin story. A clothing line that may dominate today's department stores may have started as a small business run out of a fledgling fashion designer's living room. While launching your clothing line is challenging, thanks to e-commerce and online marketing, it just might be possible to turn a brand that began in a small online store into a clothing brand that's beloved nationwide.
There were no piecemeal pieced together the major brands of the fashion industry. Those brands very probably followed a business strategy and nevertheless extended at a sustainable pace even when trial and error were involved. Use this step-by-step approach for your company model to structure.
This book provides the information and tools that you need to overcome these obstacles and successfully manufacture a fashion brand. This book includes; tips for creating a portfolio, the necessary steps to manufacturer a fashion brand, information on how to start an eco-friendly fashion brand, and ideas to prepare and coordinate a fashion show.
