Publisher's Synopsis
Your company's Vision statement is not just a
grouping of words in a pretty frame that greets
visitors as they enter your business. Each part
of a company's Vision, the Value, Vision, and
Mission statement are powerful statements of
purpose each organization, just starting out
or established, need in order to secure loyal
customers, committed shareholders, and the
best employees possible. Whether you are
starting a new business endeavor or have an
existing company this guide presents a clear,
easy to follow, and comprehensive process
for developing and using your organization's
mission, vision, and value statements
