Publisher's Synopsis
Romancing the Customer
Maximizing Brand Value Through Powerful Relationship Management
"This book is an excellent exploration of the area of CRM. It is practical, yet insightful, and establishes that CRM is too crucial a discipline for marketers to ignore in this new century. It takes away some of the "where do I start?" feeling, and helps in setting direction and action." John Goodman, President, OgilvyOne Asia–Pacific
"In Romancing the Customer , Paul Temporal and Martin Trott have provided a timely and insightful contribution in an easy–to–read and how–to–do–it style. Supported by a wealth of contemporary and helpful advice, this book offers the tools to enable practitioners to turn CRM theory into profitable reality." Professor Laurie Wood, University of Salford, Past Chairman, Chartered Institute of Marketing.
"Brand and CRM are sometimes regarded as two separate disciplines, but they should always be working hand in hand. CRM helps buils brands quickly and this expertly written book demonstrates exactly how effective it can be. It is a very powerful tool." Steve Jaggard, Director of Strategy, The Point Organization
"Paul Temporal is a leader in the field of branding. When he speaks I listen carefully, and when he writes I absorb every word. In this book, Romancing the Customer , he shares his experience and gives new insights into the explosive and important area of customer relationship management (CRM). It is an invaluable and indispensable book for anyone interested in building their brands and keeping their customers happy." James R Gregory, CEO, Corporate Branding LLC, Author of Marketing Corporate Image and Leveraging the Corporate Brand
