Publisher's Synopsis
If you want to future-proof your business, you need to challenge the status quo. Rocking the Ship enables you to create and implement groundbreaking innovations. You will... -Understand why your company struggles to create business innovations -Learn how to develop disruptive business models systematically -Attain intellectual leadership by virtually and playfully attacking your own industry -Create momentum by also turning fellow managers into business model mavericks -Find ways for implementing new business models in conjunction with your current business Rocking the Ship empowers all managers, regardless of rank, function, or industry, to be bolder and faster than current or would-be competitors. The system is easy to learn and apply, thereby presenting a compelling alternative to running lengthy and expensive consulting assignments.
