Publisher's Synopsis
"Roadrunner or Roadkill" outlines the key pitfalls that are detrimental to small and medium-sized businesses. From marketing plans and cash flow forecasting to hiring and acquiring outside funding, Morrison draws on real life scenarios from his extensive career to help business owners and managers avoid commonly made mistakes that can cost them their livelihood. In this era of tight money and high unemployment, failure is not an option so focusing on these business essentials is key to your survival. Entrepreneurs and small business owners will find practical advice and examples to help them avoid these pitfalls.
