Publisher's Synopsis
This book provides a comprehensive roadmap for emerging market companies venturing into global expansion. It highlights common pitfalls across strategic planning, finance, operations, human resources, marketing, technology, legal/ethics, and risk management. The book emphasizes thorough market research, cultural adaptation, local partnerships, brand building, innovation investment, and long-term vision.
As the global landscape evolves, it anticipates trends like digitization, sustainability integration, and talent acquisition challenges. The book provides corporate decision-makers with insights and best practices to navigate complexities, mitigate risks, and foster sustainable growth while driving innovation and progress internationally.
