Publisher's Synopsis
In the last decades we see all around us misbehavior of major proportions in our ethics, and moral behavior, focusing on situational behaviors measuring our behavior in relative terms rather than an absolute basis.
This book is written with the intention to remind everyone in power to rethink our behavior and communication at all levels of our society, so that we do indeed become a society that honesty, integrity, truth and trust will prevail. The result of such a change will result in an increase customer satisfaction, certainly in an increase of loyalty for a particular product or service and of course, an increase in both improvement in performance (productivity) as well as profit.
To accomplish this task, it addresses some theoretical aspects of ethics - especially from an Engineering perspective - and gives some examples that misinformation (intentionally or unintentionally) caused problems in society at large. It also reminds the reader that many Engineering and professional Societies all over the world do indeed have ethics and moral codes. The question is: Why they are not followed?
It is a herculean task, it has never been totally accomplished, but hopefully if we remind ourselves as to what is possible, maybe we can approach that status. When we do, all of us will be better for it.
