Publisher's Synopsis
A study of integrated marketing communications taught through real-life application
Revel(R) Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and shows you how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and reviews how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real--life situations, readers will understand the vital links marketers use to connect and interact with customers.
Revel empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience -- anytime, anywhere, on any device.
NOTE: This Revel Combo Access pack includes a Revel access code plus a loose-leaf print reference (delivered by mail) to complement your Revel experience. In addition to this access code, you will need a course invite link, provided by your instructor, to register for and use Revel.
