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Revel for Integrated Advertising, Promotion and Marketing Communications -- Access Card

Revel for Integrated Advertising, Promotion and Marketing Communications -- Access Card

9th ed.

(09 Sep 2021)

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Publisher's Synopsis

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and shows you how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and reviews how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real--life situations, you'll understand the vital links marketers use to connect and interact with customers.

Book information

ISBN: 9780137344475
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 9th ed.
Language: English
Weight: 218g
Height: 226mm
Width: 152mm
Spine width: 1mm