Publisher's Synopsis
ICCBP 2022, the international conference was organized with an aim at capturing the role of innovations in management practices. The basic theme of the conference was the Rethinking Business Agility During Uncertainty. Apart from this, one of the added advantages of ICCBP 2022 is to promote research and related activities in the area of Marketing, Finance and Accounting, OB and HRM, Operations and SCM, IT, Strategy, Entrepreneurship and case studies with respect to various functional activities. The conference provided a platform to practitioners, researchers and consultants and students to exchange their thoughts and contribute or share their views and expertise in formulation and implementation of various strategies during these uncertain times.
