Publisher's Synopsis
Compared to 25 years ago, today's retail experience is a world apart. Almost anything can be ordered, delivered and picked up rapidly, often customised to personal preferences at no extra cost. The smartphone has created a world of limitless consumer expectation and logistical possibility. So how much further can it go? Industry expert Michael Dart outlines the new challenges - and opportunities - which today's sellers must take into account when designing their own retail strategies.
