5th Edition
Book (26 Feb 2004)
Not available for sale
Out of stock
For this fifth edition of a text for undergraduates, Dunne (business, Texas Tech University) and Lusch (management, University of Arizona) have incorporated material on the impact of the Internet and changes in the world's economic systems, along with boxes on recent retailing activity, the impact of new technologies, and innovations in the field.
| ISBN: | 9780324201390 |
| Publisher: | Thomson/South-Western |
| Imprint: | Thomson/South-Western |
| Pub date: | 26 Feb 2004 |
| Edition: | 5th Edition |
| DEWEY: | 658.87 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 550 |
| Weight: | 1152g |
| Height: | 259mm |
| Width: | 207mm |
| Spine width: | 24mm |
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