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Retailing

Retailing

6th Edition

Hardback (19 Jan 1998)

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Publisher's Synopsis

This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.

Book information

ISBN: 9780134614274
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 6th Edition
DEWEY: 658.87
DEWEY edition: 20
Number of pages: 884
Weight: 2136g
Height: 284mm
Width: 224mm
Spine width: 39mm