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Retailing Principles

Retailing Principles A Global Outlook

3rd Edition

Hardback (01 Jan 2003)

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Publisher's Synopsis

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing and catalogue retailing as key growth strategies for retailers and discusses the effects of September 11 on the retailing industry.

Book information

ISBN: 9781563671920
Publisher: Fairchild Publications
Imprint: Fairchild Books
Pub date:
Edition: 3rd Edition
DEWEY: 658.87
DEWEY edition: 21
Number of pages: 580
Weight: 1708g
Height: 225mm
Width: 283mm
Spine width: 39mm