Publisher's Synopsis
With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works--as well as what really doesn't--in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship . . . combined with a tested, repeatable, zero-pressure sales process. Even in the face of revolutionary changes facing owners of small and mid-sized retail shops, what remains constant is the need for direct, personal interaction with a customer who needs help. That help comes most powerfully in the form of nurturing, real-time, in-person support for buyers who are facing a problem they haven't yet solved . . . or who need in-person guidance in creating a successful outcome on an important purchase. For these customers, face-to-face interactions still matter. Getting nurturing support from a real, live human being is part of how our species is wired. It is one of the main reasons face-to-face retail continues to be a part of the shopping landscape, and can never be fully replaced with a 100% online experience. Retail Success in an Online World shows how to harness this basic human need, so you can compete, and win, in the Amazon era.
