Paperback (01 May 2011)
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Marketing in a retail business covers a wide area from customer behaviour to retail brands. Retail marketing techniques have created world renowned brands. You will learn marketing evaluation and marketing strategy. You will also learn how to develop own brand labels. Chapters are Retail Marketing Planning, Consumer Behaviour and finally Retail Brands
| ISBN: | 9781780073125 |
| Publisher: | The Open University |
| Imprint: | OU Worldwide products, 2008 to date |
| Pub date: | 01 May 2011 |
| Number of pages: | 96 |
| Weight: | 326g |
| Height: | 210mm |
| Width: | 295mm |
| Spine width: | 6mm |
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