Book (14 Dec 1992)
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Out of stock
Addresses marketing planning applied in a retailing context to give readers an insight into strategies they should be adopting. The author uses his experience as a consultant to retailing operations internationally to show marketing managers and directors how best to achieve their long-term goal.
| ISBN: | 9780750601542 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 14 Dec 1992 |
| DEWEY: | 658.87 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 338 |
| Weight: | 654g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 12mm |
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