Paperback (23 Sep 2004)
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A comprehensive textbook tailored to meet the needs of MBA students studying retail management in India. Detailed analysis of marketing management, market segmentation as well as product and brand management strategies is included in the text. The text is fully supported by numerous examples and charts and diagrams.
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| ISBN: | 9780195669862 |
| Publisher: | Oxford University Press |
| Imprint: | Oxford University Press |
| Pub date: | 23 Sep 2004 |
| DEWEY: | 658.870954 |
| DEWEY edition: | 22 |
| Number of pages: | 698 |
| Weight: | 1010g |
| Height: | 238mm |
| Width: | 177mm |
| Spine width: | 30mm |
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