Resources from Individuals

J. Isaacs, T. O'Sullivan, R. Paton

Paperback (01 Nov 2010)

Not available for sale

Out of stock

Publisher's Synopsis

This book focuses on the psychology of individual donor and supporter motivation. Drawing on current research into what is still an imperfectly understood area of human behaviour, it offers evidence-based guidance on ways to initiate and nurture relationships with donors and supporters in contexts such as volunteering, participative fundraising events and soliciting major donations.You may find Track 1: Introduction and Track 2: Legacy Fundraising on the Audio CD useful when studying sessions 3 and 4 of this book.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.