Publisher's Synopsis
This book focuses on the psychology of individual donor and supporter motivation. Drawing on current research into what is still an imperfectly understood area of human behaviour, it offers evidence-based guidance on ways to initiate and nurture relationships with donors and supporters in contexts such as volunteering, participative fundraising events and soliciting major donations.You may find Track 1: Introduction and Track 2: Legacy Fundraising on the Audio CD useful when studying sessions 3 and 4 of this book.
