Publisher's Synopsis
To survive in the long term, businesses will need to innovate and take on the challenge of decoupling economic growth from environmental degradation. It is for this reason that the World Resources Forum, with the support of the International Resource Panel and the United Nations Environment Programme, has developed The Resource Revolution Trainer, an open online self-training course for business managers on global resource consumption and scarcity.
This book shows how to take what is being seen as a worldwide crisis and turn it into the biggest business opportunity of the past one hundred years. The rapid urbanization of a new 2.5-billion-person middle class in Asia will create an unprecedented demand for oil, steel, land, food, water, cement, and other commodities over the next two decades. The author explores how innovators, including start-ups and global leaders from Cree to GE, have answered the challenge with practical steps to guide managers everywhere.
