Publisher's Synopsis
Essay aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 65%, University of Ulster, Veranstaltung: BSc Business Studies, Sprache: Deutsch, Abstract: This document examines the resistance to change in a fictional company called Mazoo Ltd. Mazoo operates within a mature plastic cups industry, which is deemed environmentally unfriendly and banned in 100 jurisdictions in the USA. Forecasts for global plastics (despite the negative press) are on the rise therefore there are existing opportunities manufacturing alternative products. Mazoo has implemented planned change to take advantage of the opportunities. Fundamental and radical change has been miss-communicated. Management has suppressed information with the expectancy that low-skilled staff would at the eleventh-hour comprehend 800 pages sent via email. The CEO's presentation highlighted that much of the information would have been irrelevant to individuals. Additionally competing/conflicting interests would exist therefore some people would be upset. Change requires communication of the vision and benefits to everyone sensitively. This report will evaluate what people are likely to feel, potential resistance, and how management can overcome this.
