Publisher's Synopsis
Under the full-scale impact of the current digital wave, the media industry is undergoing an unprecedented and profound transformation. Media big data and artificial intelligence technology are like a pair of powerful driving forces, effectively promoting continuous innovation and development in the media field. The book *Research on the Application of Media Big Data and Artificial Intelligence Technology* comes out at the right time, whose core purpose is to conduct an in-depth analysis of the application status and future development trends of these two cutting-edge technologies in the media industry.