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Research Methods in Service Industry Management

Research Methods in Service Industry Management

Paperback (22 Aug 1998)

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Publisher's Synopsis

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

Book information

ISBN: 9780304335121
Publisher: Cengage Learning
Imprint: Cengage Learning
Pub date:
DEWEY: 338.407
DEWEY edition: 21
Language: English
Number of pages: 196
Weight: 364g
Height: 244mm
Width: 167mm
Spine width: 9mm