Publisher's Synopsis
Make Better Managerial Decisions Through Scientific Research! With the third edition, you′ll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you′ll learn the practical usefulness of business research to managers. And you′ll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition
∗ A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e–mail, enterprise resource planning, video conferencing, data mining, and more.
∗ New Managerial Relevance sections are integrated throughout the text to provide a real–world perspective on how research is applied in actual business situations.
∗ The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated.
∗ Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book
∗ Examples and projects throughout each chapter help build the essential skills for managerial success.
∗ The issues in cross–national research in sampling and data collection are thoroughly discussed.
∗ The qualitative–quantitative aspects of research are brought together through a case study on the final chapter.
