Delivery included to the United States

Research Methods and Data Analysis for Business Decisions

Research Methods and Data Analysis for Business Decisions A Primer Using SPSS - Classroom Companion: Business

Hardback (31 Oct 2021)

Save $18.19

  • RRP $124.90
  • $106.71
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within 7 days

Other formats & editions

New
Paperback (01 Nov 2022) RRP $83.26 $72.66

Publisher's Synopsis

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.


Book information

ISBN: 9783030844202
Publisher: Springer International Publishing
Imprint: Springer
Pub date:
Language: English
Number of pages: 258
Weight: 554g
Height: 160mm
Width: 241mm
Spine width: 25mm