Publisher's Synopsis
Christos Anagnostopoulos brings together a diverse range of leading experts in this comprehensive Research Handbook to examine how corporate social responsibility (CSR) in sport has grown from a fledgling concept to a robust field of research and practice.
Highlighting sport's ability to catalyze societal change, this Research Handbook critically evaluates the CSR-sport relationship through cultural, social and economic lenses. International and multidisciplinary authors advance cutting-edge research, incorporating critical approaches and multi-cultural perspectives. Chapters cover CSR strategies implemented by FIFA, the Chinese Basketball Association and UK Sport, among others, to show how sport can foster community and sustainability in diverse cultural and political contexts. This Research Handbook will serve as a strong foundation for future researchers to address the most pressing issues facing the sport ecosystem.
This is an invaluable resource for business students and researchers studying the latest conceptual frameworks of sports management and CSR. Practitioners and sports philanthropists will also find the research presented here useful for developing their own CSR and ESG strategies.
