Relationship Marketing

Martin Christopher, Adrian Payne, David Ballantyne, Chartered Institute of Marketing

Paperback (25 Feb 1993)

Not available for sale

Out of stock

Publisher's Synopsis

The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the customers back for more. Relationship marketing emphasizes both quality and customer service and how these can be managed towards closing the "quality gap" between what customers expect and what they get.

Book information

ISBN:	9780750609784
Publisher:	Butterworth Heinemann in association with the Chartered Institute of Marketing
Imprint:	Butterworth Heinemann in association with the Chartered Institute of Marketing
Pub date:	25 Feb 1993
DEWEY:	658.8
DEWEY edition:	20
Language:	English
Number of pages:	204
Weight:	341g
Height:	234mm
Width:	156mm
Spine width:	13mm