Publisher's Synopsis
Real–world solutions to the strategic problems confronting institutions of higher learning in the Digital Age.
Powerful market forces are rapidly expanding the landscape of higher education. At issue is the traditional resident institution learning to accommodate a growing trend towards online and video education. In this age of rampant technological advancement, new standards for learning products and experiences will be developed and only the expeditionary institutions will be able to compete. In this stand–alone supplement to PricewaterhouseCoopers′ Reinventing the University, a high–profile group of administrators, educators, and business people explore the competitive challenges facing today′s colleges and universities and outline proven strategies for meeting those challenges head–on.
Never losing sight of the unique fiscal and regulatory demands associated with managing an institution of higher education, these experts explore an array of strategic issues of vital concern to administrators, including:
- Applying lessons learned from the healthcare revolution to higher education
- Transformational strategy: structuring your organization to take full advantage of new technologies and emerging market opportunities
- Expeditionary strategies for testing hypotheses and developing core competencies
- Forming partnerships and alliances with other schools and corporations
- Personalized marketing and other mass customization techniques for cultivating a loyal customer base.
Reinventing the University is a valuable source of insights and ideas for college administrators and board members, as well as management and financial consultants who work with institutions of higher learning.
